Accounting

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Pursuing a strategy of social responsibility and corporate citizenship о helps increase a company\'s image rating, provided the company spends a meaningful amount on socially responsible activities and such spending is sustained over a multi-year period. has the effect of boosting the company\'s EPS, ROE, and stock price by 10% in those years when the company\'s spending for socially responsible activities is the highest in the industry. boosts a company\'s sales of entry-level and multi-featured cameras by 10% in each geographic region when a company wins one or more Gold Star Awards for Corporate Citizenship given by the World Council to Promote Exemplary Corporate Citizenship. helps increase a company\'s global sales volume and global market share of entry-level and multi-featured cameras by up to 10% whenever the company\'s annual spending for socially responsible activities exceeds $10 million. O enhances the effectiveness of a company\'s quarterly advertising expenditures by about 10% whenever the company\'s total spending for socially responsible activities is 10% or more above the prior year\'s industry average.