Ai+ has officially announced a price increase for several of its popular smartphone models in India, effective from November 11, 2026. The company stated that the revision was brought forward from the originally planned date of November 15 due to higher than projected consumer demand, rapid sell-through of current stock, and rising prices for memory and key components.

Key points

• The price hike affects the Pulse 2 and Nova 2 ranges, including 5G variants.
• Increases range from Rs 1,000 to Rs 3,000 depending on the specific model and storage configuration.
• The premium NovaFlip 5G foldable remains unchanged at Rs 49,999.
• Old prices remain valid until November 10, 2026, or until stocks last.

Details

The budget segment sees significant changes. The Pulse 2 FE and Pulse 2 (4GB + 64GB) models will increase from Rs 8,999 to Rs 10,999, a rise of Rs 2,000. Higher storage versions of the Pulse 2 also see increases of Rs 1,000 to Rs 1,500. In the mid-range segment, the Nova 2 Neo 5G and Nova 2 Ultra 5G face the highest hikes. For instance, the Nova 2 Neo 5G (4GB + 128GB) will cost Rs 15,999, up from Rs 12,999, while the top-tier Nova 2 Ultra 5G (8GB + 128GB) will jump to Rs 22,999 from Rs 19,999. The company attributes these changes to supply-chain pressures and higher raw material procurement rates.

What it means for students

For students looking to purchase a smartphone for online classes, research, or communication, this price hike represents an additional financial burden, particularly for those on a tight budget. If you are planning to buy an Ai+ device, you can save between Rs 1,000 and Rs 3,000 by purchasing before November 11. However, it is advisable to compare specifications, battery life, and after-sales support with competitors in the same price range before making a decision. Do not rush to buy solely because of the deadline; ensure the device meets your academic and professional needs. Check the official Ai+ store or authorized retail channels for the latest stock availability before the date changes.

Source: My Mobile India. Written for students by the Isolated Study News Desk from public reports. Always check the official website for final dates and details.